A design partner for organizations at all stages. Crafting brands, designing experiences, and leading teams to ship products people love.


            Pete is an award-winning creative director, product design leader, brand strategist, and entrepreneur who has developed both consumer and B2B products and brands collectively valued in the billions of dollars. He brings a unique blend of positioning, marketing, managerial, and entrepreneurial talent to work for globally recognized brands like Tesla, Sony, Cisco, Miramax, Herman Miller, Rolling Stone, McAfee, and Duo Security, as well as serving as advisor and investor in companies including Push, ArmorBlox, Pipe.com, Haus Spirits, Pill Club and others. Pete is a guest lecturer on design and entreprenurship at the University of Michigan, Board Chair of the Ann Arbor Art Center, and has been featured in various publications such as Creative Arts, BusinessWeek, and the Wall Street Journal.
Ann Arbor, Michigan