Cisco Secure

2019-2021

The product line, post-rebrand and commercialization simplification.

I led the re-envisioning of Cisco's security division brand and product line, renaming it Cisco Secure, and building a product-centric design team to bring consistency to an acquired product portfolio of 80+ disparate products.

The rebrand began with a massive project of simplifying and consolidating the product line around clear and descriptive offering names. The full rebrand was rolled out at the RSA Conference in 2020, with billboard takeovers of the entire downtown San Francisco area, as well as massive out-of-home advertising throughout the Moscone Center and elsewhere in print and online.

Cisco Secure has became the fastest growing division of the tech giant, with 10%+ y/y growth, and quickly became the paradigm for SaaS transformation within Cisco.

#design #brand #strategy